Sunday, March 27, 2011

#1a Key: Obtain Guidance, But Follow Up, Follow Up, and Follow Up

Would the first experience working with Professionals like Stan Rees of the US Commerce Department been successful if we hadn't follow up all the referrals Stan gave us from the UK Embassy? The answer is NO.
What follow up did our company do after we received the name of Roy Chamberlain and two other interested companies?
1. We contacted Roy and the other two companies the same day we received the contact information by fax. Now we do this contact by email.
2. We sent Roy all the supportive information he requested.
3. We called Roy on the phone and developed a friendship.
4. Keith Martin made an appointment with all three companies.
5. A fast decision was made after Keith visited all three companies and after he met with Roy Chamberlain and Karen Diggle. Chamberlain Doors was to be Martin's Distributor.
6. Because Roy and Karen knew that Chamberlain Doors had been selected to be the UK Distributor for Martin Doors, Keith, Roy and Karen wrote up a first order for review when Keith returned.
7. Upon arriving home the first order for $20,000 was finalized (later orders were sometimes over $100,000).
8. The first door order was shipped and their shipping position was tracked and reported to Roy.
9. A month after the first shipment arrived, Keith returned to the UK to answer product and installation questions and to train the "Fitters" of the doors.
10. When Keith returned to the US, there were regular phone calls and visit made to answer questions and give support. New training and marketing materials were sent,
11. Happy Birthday phone calls or emails were sent.
12. Keith and his staff offered to directly call any homeowner who had a question about their Martin Door. It was enjoyable hearing these homeowners receive the phone call, tell those in the room, "Quiet, I have a call from America," and work with us to answer any questions or concerns they may have.
13. Every phone call was followed by a second phone call to Chamberlain Doors, telling them the results of the conversation.
14. A strong bond between Chamberlain Doors and Martin Doors was further created by the continual support of Chamberlain Doors as Martin's Exclusive Distributor in the UK during good and bad economic times that affected the purchase amount.
15. There is no end to a happy story like this, because Roy Chamberlain, Karen Diggle, and others at Chamberlain Doors are person friends, who's friendship exceed working together as companies.

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