Wednesday, March 16, 2011

#1a Key: Obtain Guidance from Government International Professionals

Who are government professionals? Government Professionals are Federal, State, and Local, tax-paid international professions. They are paid for their expertise because of their intrinsic value to the US "Trade Balance" when US Exports increase. Because of their intrinsic value, they are paid whether or not their services are used by taxpaying companies and individuals , who can utilize their help to export products or services outside the USA.

My first experience with these professionals was upon my first business trip to the Middle East and Europe, where I had shown samples of my product and received positive responses. Since I had taught International Marketing at the University of Utah, I knew the list of government professionals I could use. I started with Stan Rees, Assistant Director of the International Trade Administration of the Department of Commerce in Salt Lake City. Stan and I decided to do what was known as an, "Agent/Distributor Search." For a small fee of a few hundred dollars, Stan sent 20 promotion packets to the US Embassy in the UK. Their trade specialist contacted companies in my industry, gave them one of the 20 packets, and asked if they would like to be contacted by Martin Door Manufacturing in Salt Lake City, Utah. After the trade specialist visited interested companies, her or she wrote a brief review of their impression of the company and its potential as a Distributor. There were three companies interested in being our Distributor. I called the buyers the companies on the phone, answered their questions, planned a visited, and visited the three companies. One company stood out from the others. It was owned by a visionary entrepreneur named Roy Chamberlain. At then end of our first meeting, he made his first order and has since purchased millions of dollars of doors from me until I until I retired 21 years later. The few hundred dollar investment made a huge return of our "Tax Dollars" and business expenditure.

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